Social Media and Your Job Search

Social media platforms like Twitter, Instagram, and Facebook, can help you find a job and connect with people who can assist you with growing your career.  Many, recruiters and companies are turning to sites like Facebook and LinkedIn to seek out their next hires.

According to a study by the Society for Human Resource Management (SHRM), 65% of employers have made hires through social media sites. Over 92% of companies say they’re using social media in the search process.  It’s important to your job search that you are careful and consider what you should do on social media to aid your job search.

It’s Important to Have an Online Presence

Your online social media pages can help you connect with employers and recruiters who can help with your job search and assist you with moving up the career ladder. Take the time to create a page on LinkedIn and Facebook.  Both sites are now allowing employers to post jobs and receive responses to their posts directly from your profile.  It’s a great way to get your information to your potential employer.

Consistency is Key

When you’re creating or updating your online presence, make sure your experience, skills, and summaries match your resume exactly.  Your job descriptions may have varying levels of details, but your job title, dates of employments, and companies need to match. 

Post Wisely

Employers check out candidates on Facebook, Twitter, Instagram, and other social media sites.  They may check your friend and connections list as well.  On LinkedIn, make sure you’re connecting with people in your industry or with others who are good career connections.  On Facebook, keep your privacy setting strict.   Remember that anything you post could be read by your employer, potential employer, or co-workers. Share positive posts about your work achievements at work and refrain from airing any discrepancies or upsets online.   

 Be Careful Using Tags and Hashtags

Tagging and hashtagging in your posts opens them up to a new list of searches and even if your privacy settings are very strict, a hashtag adds your post to another searchable list where it could be public.  Again, keeping your posts professional and positive, focusing on your work achievements is a plus.

Check Your Facebook Privacy Settings

Take some time to review what strangers, as well as friends of friends, can see.  When you post publicly one time, Facebook will change the setting on all of your posts to public.  Go to your “view as” setting to see what the public can see and make changes in your privacy settings to keep your personal life private.

Take your time to manage your online presence wisely, especially if you plan to respond to LinkedIn and Facebook job postings.   It’s a great way to find new jobs and apply easily.  Use these tips and you’ll be one step closer to getting hired.